https://doi.org/10.67147/literariness.v1i3.094
Cognitive and Socio-economic Development: A Case Study of Warli Art
SYEDA FATIMA RAZA
Fourth-Year Student
B.A. (Hons.) English Literature
Aligarh Muslim University, India
Abstract: This study examines how folk traditions such as Warli art enhance creative thinking, aesthetic sensibility and contribute to the Indian economy by bringing in modern cognitive theories and market expressions. The paper synthesizes existing literature to analyze how Warli art can evolve into tools for cognitive development and market persuasion.
With the world moving at a fast pace, India is still a developing country. However, prioritising the diverse folk traditions can help in becoming a developed nation. Therefore, this study delves into how Warli art, an Indian folk tradition, can influence the minds of the individuals and modern economic market. It brings to light the value of Indian folk traditions, holding the potential to rewire thoughts and social behaviour. Yet, it is widely considered only as a part of cultural studies neglecting its effects on psychology and market behaviour.
The findings suggest that folk traditions, when supported by appropriate policies and educational reforms, can enhance the intellectual, economic, ethical and civic development of the country, leading us one step closer to the vision of Viksit Bharat (Developed India) by 2047.
Keywords: Creative economy, Folk traditions, Interdisciplinary study, Neuroaesthetics, Socio-cognitive development, Viksit Bharat 2047, Warli Art
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